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By Nishat Mehta Pubished on AdExchanger Fundamentally, people prefer to be treated personally. We like to be called by name at our favorite restaurant. A resort hotel’s excellence often is defined by...
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By Greg Corso Published on AdExchanger In Dr. Seuss’ The Butter Battle Book, the Yooks are separated from the Zooks by a wall, an arbitrarily drawn line that defines their respective boundaries. They...
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by Matt Keylock Published by AdExchanger Big Data is enabling breakthrough innovations in national infrastructure, biology, medicine and national disasters. It’s also good for business, making it...
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